VIMN Africa’s flagship channel MTV Base has announced that
the spectacular awards show and music celebration, MTV Africa Music Awards (MAMA)
will hold this year.
The announcement which was made Thursday at a press conference in
Durban, South Africa by Senior Vice President & Managing Director, Viacom
International Media Networks (VIMN) Africa, Alex Okosi along with the Head of
Department of Economic Development & Tourism, KwaZulu-Natal Province, Desmond
Golding, Managing Director, Pernod Ricard South Africa, Conor McQuaid and Channel Director, MTV Base, Tim Horwood
who were in attendance.
MTV Africa Music Awards 2014, which is sponsored by South
Africa’s leading Tourist destination, KwaZulu-Natal Province and supported by Absolut, will hold at the Durban International Convention
Centre (ICC) in Durban, South Africa on Saturday, 7 June 2014.
Celebrating musicians and achievers who have made the most
impact on African youth culture throughout the year, MAMA 2014 will feature dazzling performances from Nigerian artists
along with other African and international artists. The awards will also
include signature collaborations between artists of different genres and cultures,
which will be the high point of every show.
Artists
will be recognised in thirteen different award categories including Best Male, Best
Female and Best New Act. This year, three new “lifestyle” awards will be added
to the music categories, including the “MAMA Leadership Award” and “Personality
of the Year”. A special award, “Transform
Today by Absolut” will celebrate the power of young individuals to transform
the image of Africa through their creativity and vision.
The awards will be preceded by three stunning “Road to MAMA” events in Durban, South
Africa, Lagos, Nigeria and Nairobi, Kenya, building up to the main show, featuring
MAMA nominees alongside the most current local artists and DJs. The
events will take place during April and May 2014.
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