Leading video entertainment company,
MultiChoice Nigeria, has announced Super Eagles and Watford football
club striker, OdionJude Ighalo as brand ambassador for MultiChoice.
The endorsement deal was signed recently at the MultiChoice head
office in Victoria Island.
Ighalo will feature in a soon to be
launched DStv campaign which includes TV, Out-of-home, digital, radio
and press adverts and make special guest appearances at major DStv
events amongst other activities.
Managing Director, MultiChoice Nigeria,
John Ugbe speaking on the endorsement said the company is pleased to
welcome OdionIghalo to the family as an ambassador. According to
Ugbe, Ighalo’s zest and brilliant accomplishments as a footballer,
locally and internationally, made him a perfect fit for the brand.
“From his humble beginnings of
playing football on the streets of Ajegunle to scoring big on the
international scene, the OdionIghalo success story is one that deeply
resonates with the brand. We believe his energetic display and
results on the pitch will inspire Nigerians as they work on achieving
their dreams”, he said.
Speaking further, Ugbe said, ‘Over
the past few months we have increased the quality of content across
packages on our DStv platform to cater to the varied tastes and
preferences of our subscribers. Additionally, we revamped our Compact
bouquet, offering more value to our subscribers at no extra cost!We
believe that Ighalo’s endorsement will further drive our continuous
efforts to provide our subscribers with the best in video
entertainment experience”, he said.
Speaking on his partnership with the
brand, OdionIghalo said, “I am happy to be part of the
MultiChoicefamily. Growing up, we couldn’t afford to have DStv in
our house, so I used to pay to watch football at viewing centres. It
is a dream come true and I am looking forward to this new
relationship with MultiChoice”.
OdionIghalo joins other celebrities who
have in the past represented various brands of the company. Some of
which include Nollywood acts OC Ukeje for the DStvExplora;
IvieOkujaye for DStv Compact while another Nollywood actor, John
Okafor popularly known as Mr. Ibu and Veteran Nigerian singer, John
OdafeAsiemo popularly known as Daddy Showkey both as GOtv ambassadors
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